“Living Mediterranean” is the beauty of the continuous influence of myths, customs and symbols, that enriched our culture in the past millenniums with a constellation of deep meanings. The basis of living Mediterranean produced, during the millenniums, a Mediterranean diet that makes of its simplicity the most relevant rule, to be respected day by day. A sustainable food model based on healthiness, quality and on the endless territorial typical characteristics, but also on conviviality, hospitality and preservation of popular traditions. Living Mediterranean…. is a way of life.